“Bastau Business" - an increase in economic activity of the villagers

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Shortcomings of state programs on training of business have been taken into account during the development of the pilot project "BastauBusiness"

In July 2016 the National Chamber of Entrepreneurs "Atameken" has launched a pilot project to train rural residents to the basics of business "Bastau Business” in Munaily District of Mangistau region. Then the project was implemented in two more regions: Temir District of Aktobe region, Zhanaozen city of Mangistau region.

"The aim of the training project for development of entrepreneurial skills "Bastau Business" – is an increase of economic activity of the rural population through the attraction of self-employed and unemployed population to engage in entrepreneurial activity", - said the Director of the Department for Development of Business Communication in the State language NCE RK "Atameken" Baurzhan Orazgaliev, speaking at a briefing at the Service of Central Communications under the President of RK.

He stressed that during the development of the pilot project "Bastau Business" were taken into account the shortcomings of the state programs of business training: "compressed" program of training, lack of individual approach during training, participants selection system, the constant support of the projects.

According to the information of the Department for Development of Business Communication in the official language of NCE, the entrepreneurship education tool “Bastau Business" has several features: 1) the duration (80 hours of training in total 120 hours of individual consultations per group); 2) testing phase of potential participants through online training programs, determining psycho type (technique Joozzy), allowing to "weed out" people, who do not have the motivation to engage in business; 3) the preparation of a business plan with further support to the receipt of funds (concessional lending of MFI "Atameken"), as well as support for 6-12 months since the launch of the business; 4) the availability of the clear KPI, by which the effectiveness of the project is estimated (start a business, create jobs).

Practical training format with a minimum of theory, a large number of individual consultations (total duration - 120 hours), was aimed at developing a business plan with financial model. Education assumes full "immersion" in a business project from the first day of training (the total duration of training - 30 days) – marketing research, market analysis - became integral training elements.

An important advantage of the training was also the opportunity to get a loan at 4% per annum, as well as its completion through a combination of three elements (training, financing and escort).

"On 8^th of September 2016 the project "Bastau Business" was launched in Temir District: testing was attended by 100 unemployed, self-employed, and aspiring entrepreneurs. The working group was in charge of provision of information and gathering of people, which included employees of the regional Chamber of entrepreneurs, district akimat and business coach Meder Amatov. In practical training, as well as in consulting (business mentoring method) took part 50 people (self-employed, the unemployed and new entrepreneurs). Training in Temir District has been adapted to the peculiarities of the audience, some of which - the adherents of Islam", - said Orazgaliev.

In accordance with the needs and characteristics of the inhabitants of the district (village Shubarkudyk, Shubarshi, Kenkyak) NCE "Atameken" offered preferential loans on the principles of Islamic financing.

On completion of the training on 11^th of November this year, 14 business projects with the financial model were presented at a meeting of the credit committee of microcredit organization "Atameken". 13 business projects were supported at this meeting, 10 business projects were granted financing. 3 other projects were approved, but require additional study, after which these business projects will be presented to the Credit Committee.

The total amount of funding required for the 10 business projects is 96,758,000 tenge. During the implementation of these projects will be created 102 new jobs for residents of Temir District.

"Tool “Bastau” will be the basis for training new entrepreneurs and individuals with entrepreneurial activity in the new program of productive employment and mass education (in years 2017-2025). In 2017 were identified 80 rural districts in 14 regions of Kazakhstan, in 2018 all the 160 rural districts will be covered. It is planned that in 2017 through the tool “Bastau” will be trained 15 thousand people, in 2018 - 18 thousand, in 2019 - 22 thousand, in 2020 - 26 thousand, in 2021 - 30 thousand people", - concluded the representative of NCE Baurzhan Orazgaliev.